President Trump withdrew the USA’s support for the Paris climate agreement last week. I’m disappointed. I understand the need to protect today’s jobs, but I fear for the planet we will leave to our kids and their kids. We only get one shot at living on this planet.
It’s not much of a protest but, as is my way, here is quick (and very rough) idea for a guerrilla marketing response from an ice pole brand…
Having an important message means nothing, if nobody notices or cares
Sally Hogshead, advertising legend and NY Times best-selling author
I saw some folks tweeting about these ads this week, both of which use ‘time jumping’ as a storytelling device. They’re both gorgeous, although the Lacoste one is my fave 🙂
The wonderful folks over at B2B Marketing magazine have kindly given me a couple of speaking slots at their biggest event of the year – B2B Ignite – which I understand was referenced as one of the top 10 conferences to attend by Entrepreneur.com. I’ll be focusing on the critical importance of … A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution
The creative adult is the child who has survived
Ursula K. Le Guin
Every now and again I’ll share some other people’s articles that I’ve found incredibly useful – either to help inform my B2B marketing decision making, or to help debunk some of the ridiculous claims that pervade the B2B marketing profession. … 5 recommended quick reads for fellow B2B marketers
I love this sarchastic letter, published by the wonderful folks over at @WeAreSellSell and targeted at those folks working in marketing who are still … Haha! I love this marketing letter
