If you don’t have a point of difference, you’d better have a low price.
Jack Trout, brand expert
Author: bmmarketer
Quick advertising idea for the English National Opera
Poster idea for the UN’s international peace day 2018
The ‘Palau Pledge’ deservedly won big at Cannes this year
How KFC launched zinger fish :-)
Someone did this great ad concept for VW electric cars
I was honoured to receive this…
I recently wrote a poem for B2B marketing magazine, about B2B marketing. More specifically, I wrote a poem about B2B marketing that totally sucks, and what us B2B marketers should do about it. You can read the poem here >
Wind the clock forward a few days and … I was honoured to receive this…
Brilliant advert by a tennis brand
Do it better or do it different
Michael Porter, the godfather of modern marketing
A glimpse of the future – what’s next for B2B marketing?
The Business Marketing Club recently hosted a debate on the future of marketing. At a boutique hotel overlooking London’s Natural History Museum, 40 B2B client-side and agency-side marketers discussed … A glimpse of the future – what’s next for B2B marketing?
Bite-Sized Marcomms 