If you don’t have a point of difference, you’d better have a low price.
Jack Trout, brand expert
If you don’t have a point of difference, you’d better have a low price.
Jack Trout, brand expert
I recently wrote a poem for B2B marketing magazine, about B2B marketing. More specifically, I wrote a poem about B2B marketing that totally sucks, and what us B2B marketers should do about it. You can read the poem here >
Wind the clock forward a few days and … I was honoured to receive this…
Do it better or do it different
Michael Porter, the godfather of modern marketing