Frequency x Impact = Awareness
Mark Mason, entrepreneur
(via Bryony Thomas)
Author: bmmarketer
Classic ad campaign by a ‘soundproof windows’ brand
Rough advertising concept relating to Robin Hood
If all things are logically equal, a person will go with the company or product that feels right
Bryony Thomas, marketing author
Advertising concept for a fine surface filler
Another great ad in VW’s ‘use original parts’ series
An excellent example of interactive advertising: Guinness vs Steinlager
Copy should be as short as possible to explain the brand’s message and as long as necessary to express the brand’s voice.
Lee Clow, Chairman – TBWA\Worldwide
Bite-Sized Marcomms 