‘Strategy’ means doing the right things. ‘Tactics’ means doing things right.
Professor Malcolm McDonald, renowned marketing expert
Author: bmmarketer
McDelivery advert :-)
Customers are thinking about themselves, not your company
Don’t worry about what others are thinking about you. They’re not thinking about you. They’re thinking about themselves
Dave Trott, advertising legend
(Heard via Andrew Wilshere on the Gasp! Call to Action podcast)
The pause effect in this charity advert adds great drama
(Great cause too)
Mediocre brands sell ‘product’. Great brands sell ‘value’.
Alex M H Smith, strategist
Paying homage to Heinz Ketchup’s brilliant, long-running advertising
Not your usual car advert
Many car ads are boringly predictable. I respect Suzuki for trying something new, with this Good Different campaign
Beautiful McDonald’s Open-24 Hours poster
Fun advert for a karate school
An idea is anything – a theme, rhetorical device or graphic element – that changes a sales message from mere information to persuasive communication.
Suzanne Pope, advertising Creative Director
Bite-Sized Marcomms 