I’ve written about empathy before. It’s something I feel strongly about. Empathy (alongside things like creativity, commercial-nous and salesmanship*) is one of those core ingredients that makes the difference between a marketing communicator and a brilliant marketing communicator. It’s possibly the most important ingredient. The way I figure it … I learned another lesson about empathy this week
In a changing world, playing it safe is one of the riskiest things you can do
Reid Hoffman, LinkedIn Co-Founder
I’d feel gutted if … A couple of ad ideas for ‘Equal Pay Day’
A @OneMinuteBriefs challenge was put out after … A couple of ad campaign ideas to stop people driving through red lights
What a great example of finding an interesting way to communicate an important message.
Air quality issues in London and other major cities, caused by exhaust fumes and other forms of pollution, are impacting health … 5 advertising concepts to raise awareness of pollution issues in cities
Instead of putting others in their place, put yourself in their place
Proverb
Sad week this week … For my ex-colleague Adam…
Bite-Sized Marcomms 