I’m sure the marketer didn’t mean anything by it, but I recently heard a speaker at an large event for senior B2B marketers remark that, in the age of social media, customers have an attention span close to that of a goldfish. The throwaway remark upset me a little bit. My immediate thought was … This marketer’s comment about customers annoyed me…
I’d never done a fashion advert before, so when @OneMinuteBriefs hit us with a project to create an advertising concept for stockings, I thought I’d have a go. I found it a tricky brief though … 4 advertising concepts for ‘stockings’
It was Valentine’s Day this week, and so I thought I’d explore a couple of poster ideas on the topic of love … Valentines Day
Why not go out on a limb? That’s where the fruit is
Mark Twain
I adore this ad. If I had a top ten list of ads, this would be on it. It’s an eye-catching visual, it dramatises the ‘light’ message in a powerful way, it’s singular in focus, and it’s memorable. It’s a classic example of ‘a picture speaks a thousand words’. Bravo Diet Coke. Bravo the team that created it.
Bite-Sized Marcomms 