(I know it’s a fake, given the typo, but I admire the attitude of this ad. It would be brave for the fashion brand to run it)
Author: bmmarketer
Great copywriting. Love this. Bravo!
It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
Bill Bernbach
Professor Ritson’s classic critique of social media from 2015
Such a brave ad from VW
The biggest story in marketing this week was Pepsi…
Pepsi made the headlines for the wrong reasons this week with the release … The biggest story in marketing this week was Pepsi…
Don’t make your audience work to understand your message
Vikki Ross, copywriting legend!
A powerful analogy to help improve your marketing communications
What happens if someone throws a tennis ball at you? You catch it, of course. Dumb question.
But what happens if … A powerful analogy to help improve your marketing communications
Bite-Sized Marcomms 