There is only one boss. The customer. And he can fire everybody in the company, from the Chairman on down, simply by spending his money somewhere else.
Sam Walton, founder – Walmart
Author: bmmarketer
What all marketers can learn from Pokémon Go. (No, really)
[Warning: this blog post contains puerile references].
Last summer, when Pokémon Go was launched, I remember seeing a few marketing blog posts that proclaimed the pokémon craze presented holy-grail answers for all marketers … What all marketers can learn from Pokémon Go. (No, really)
I love this ad
I love this ad, created by a DIY store – not just because it has found a really humorous and imaginative way to appeal to people that are good at creating actual things with their hands – but also because it provides a stark warning to marketers to avoid the absolute bullshit jargon that we are often prone to.
Life is hard. It’s even harder if you’re stupid
John Wayne
A lovely bit of storytelling
A quick ad idea to bring attention to ‘save the rainforest’
I was asked what I thought the ballsiest ever ad was. This one, I think…
(I know it’s a fake, given the typo, but I admire the attitude of this ad. It would be brave for the fashion brand to run it)
Great copywriting. Love this. Bravo!
It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
Bill Bernbach
Bite-Sized Marcomms 