Introducing Liquid Death. (This unique approach made the brand one of the fastest growing in its category).
Jif, the return
If no-one truly hates an idea, it’s highly likely that no-one truly loves it either
The Kiyan Prince Foundation
“Our findings confirm the conventional wisdom that creativity matters: Overall, more-creative campaigns are more effective – considerably so … a euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign.”
Werner Renartz, Professor of Marketing at the University of Cologne & Peter Saffert, research associate at the University of Cologne in Germany. via Harvard Business Review