Tag: marketing
Well said Scotland
Marketing is a battle of perceptions, not products.
Al Ries & Jack Trout, renowned marketing strategists
The Aussies and their beer ads!
Advertising is just telling lots of people about the stuff you make and why it’s worth buying.
Dave Dye, advertising legend
Brilliant ad campaign by Cambridge University
Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still
Richard Shotton, author – The Choice Factory