“The most powerful way to get someone to believe something is not to show them facts, because facts can be interpreted in different ways. It’s to make their income or approval in a social circle depend on believing it.”
Morgan Housel
Tag: marketing
A powerful take on persuasion
Nice ad by a kitchen towel brand
In marketing, data can’t easily reveal customer desires
“Businesses have come to rely on big data to understand the emotions of their most important asset — customers. And while big data is helping companies see patterns in huge masses of information, it’s proving limited for understanding the most important aspects of customers’ needs and desires.”
Martin Lindstrom, author – Buyology
The three dimensions of trust in marketing
“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
Nice copywriting from VW
When Alexa lost her voice
Just because your competitor is doing it doesn’t mean it’s working for them
Tim Jensen, writer – Search Engine Journal
What keeps people reading is when you say things that are surprising but relevant
Drayton Bird, copywriting legend
Bite-Sized Marcomms 