“Businesses have come to rely on big data to understand the emotions of their most important asset — customers. And while big data is helping companies see patterns in huge masses of information, it’s proving limited for understanding the most important aspects of customers’ needs and desires.”
Martin Lindstrom, author – Buyology
“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
Just because your competitor is doing it doesn’t mean it’s working for them
Tim Jensen, writer – Search Engine Journal
What keeps people reading is when you say things that are surprising but relevant
Drayton Bird, copywriting legend
The fashion-style photography cleverly positions this premium kitchenware…
… Fashion kitchenware
“A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both … delivering greater value allows a company to charge higher average unit prices.”
Michael E Porter, strategy visionary
Bite-Sized Marcomms 