You have to make some noise if you want to get heard
Sherlock Holmes’ mother, in ‘Enola Holmes’
Tag: marketing
Integrated campaign: when Coke tried to sue Coke Zero
Web of Fries: How Taco Bell launched their Nacho Fries
A framework for marketing communications planning
Stephen King’s Planning Cycle from 1974. (H/T Richard Shotton)
One of the classic I am a Mac ads
This ad caused controversy…
…it was accused of fat-shaming, although the Cancer research charity behind it responded by pointing out their ads were simply stating facts, and that raising awareness of the issue is critical. Whatever our individual perspectives, it shows the power of communications (and demonstrates the power of omission to intrigue and draw the reader in).
Building brands is the same for companies and musicians
“What’s the secret for an artist to have a long career today? Quality — of everything you do. Make quality the priority, not speed … Dre says we’re seeing a lot of quantity over quality right now … If you don’t want to be disposable, take care of the art.”
Jimmy Iovine, music industry legend
