The winners in marketing communications…

“If marketing is ultimately about shaping behaviour in favour of our brands, the winners will be those who best understand the true dynamics of behaviour and how to use this to brief for effective communications.”

Phil Barden, author – Decoded

Get liked and get wanted. They’re different.

it’s helpful, in the context of marcomms effectiveness, to separate ‘liking’ from ‘wanting’ as they’re different neural pathways. It’s perfectly possible to like something yet not want it.

Phil Barden, author – decoded

You’re only going to be as good as the stuff you surround yourself with

Austin Kleon, writer and artist