In marketing, data can’t easily reveal customer desires

“Businesses have come to rely on big data to understand the emotions of their most important asset — customers. And while big data is helping companies see patterns in huge masses of information, it’s proving limited for understanding the most important aspects of customers’ needs and desires.”

Martin Lindstrom, author – Buyology

Just because your competitor is doing it doesn’t mean it’s working for them

Tim Jensen, writer – Search Engine Journal

What keeps people reading is when you say things that are surprising but relevant

Drayton Bird, copywriting legend