You can lure people by arousing their curiosity, but the best way to keep them interested is to offer them something different.
Jurgen Wolff, scriptwriter
Apple iPod silhouettes: 10,000 songs in your pocket…
Remind people our brands exist and are good. Build positive associations. Make people feel something.
You have to make more noise than anybody else.
Emmeline Pankhurst, suffragette
Fame is an unequaled business advantage … There are many ways to achieve fame. Advertising is the only one you can buy your way into.
Bob Hoffman, author ‘advertising for skeptics’
Mimicry comes at the cost of memorability.