Dramatic packaging

A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.

Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.

Rory Sutherland, Vice Chairman – Ogilvy

Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?

Lee Clow, Chairman – TBWA\Worldwide