If brands … don’t stand for something, they’ll stand for nothing. And nothing is neither memorable or motivating.
Chaz Wrigley, Chairman – BBH Asia
You can lure people by arousing their curiosity, but the best way to keep them interested is to offer them something different.
Jurgen Wolff, scriptwriter
Apple iPod silhouettes: 10,000 songs in your pocket…
Remind people our brands exist and are good. Build positive associations. Make people feel something.
You have to make more noise than anybody else.
Emmeline Pankhurst, suffragette