Quotes

Brands signal a likelihood of non-crapness

Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.

Rory Sutherland, Vice Chairman – Ogilvy

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s