The source of competitive advantage – being different

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
… The essence of strategy is choosing to perform activities differently or to perform different activities than rivals.

Michael Porter, the godfather of modern business strategy

You’re only going to be as good as the stuff you surround yourself with

Austin Kleon, writer and artist

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy

Successful persuasion depends on an audience’s being able to identify with the speaker

Sam Leith, rhetoric expert

You wouldn’t seek advice about condoms from the Pope

Guillermo del Toro, Film Director

The cure for boredom is curiosity. There is no cure for curiosity.

Dorothy Parker, poet & writer

You have to make some noise if you want to get heard

Sherlock Holmes’ mother, in ‘Enola Holmes’

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

Warren Buffet