“To actually get better at marketing: invest in your execution framework…
‘How quickly can you test a conjecture? How reliably can you measure the result? How honest are you willing to be when the result contradicts what you expected?’
Build that system. Run it. Iterate.”
Daniel Gilbert, CEO, Brainlabs
You can’t start a fire without a spark
Bruce Springsteen
Product + Personality = Brand
Sir John Hegarty & David Bowie
“A lot of advertising is geared to persuasion rather than building mental availability. Persuasion is about assuming you’re in the room and you’re arguing your point, whereas mental availability is about getting into the room.”
Jenni Romaniuk, Ehrenberg Bass Institute
Instruments are honest. If you don’t practice, you suck … you gotta put in the hours
David Bryan, Bon Jovi keyboard player
True economic growth is driven by innovation which is powered by creativity – the ability to imagine “what could be”
Sir John Hegarty, creative legend
The big, big problem with routine is that everything starts to look the same. So I constantly try to reinvent my approach
Christoph Niemann, world renowned illustrator
If you are reading this, you are weird. You are weird because you give a sh*t about advertising. You notice when the ads you’ve made appear in front of you on the telly. You remember when your competitors’ ads pop up on Facebook … You have opinions about it … Now, it’s totally natural that you give a sh*t about advertising. Your rent or your mortgage depends on it. But that doesn’t make you any less weird. And this is a problem, because the people we are advertising to aren’t weird. They are normal. They don’t give a sh*t about advertising.
Lumen Research https://www.lumen-research.com/blog
Scene from comedy series, Modern Family
A poorly differentiated brand everybody’s heard of has a lot better chance of success than a well-differentiated brand nobody’s heard of.
Bob Hoffman, advertising legend
Bite-Sized Marcomms 