“A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both … delivering greater value allows a company to charge higher average unit prices.”
Michael E Porter, strategy visionary
“In business, barriers to entry are required to generate superior returns … by definition, only sustainable barriers to entry can support sustainably outstanding performance … If we use the term strategic to describe an activity that is designed to enhance the long-term value of a business, then strategy is exclusively about establishing or reinforcing barriers to entry.”
Jonathan A. Knee, Bruce C. Greenwald, Ava Seave – The Curse of the Mogul
“Why do young men fight in battles? Is it for the long-term future of the country? Is it for the greater glory of your country? Is it for great ideas, like democracy? No, they care about their mates. Their immediate small group – their squad – and not letting them down. That’s why young men and women are prepared to do extraordinary things in battle…
You won’t get people to think about their future concerns – help them to think about their current concerns. Go for the immediate stuff that’s right in front of regular folk … Think about how you can help them worry less about them, give easily achievable goals and bring them on the journey with you”
Jon Leach, strategist (quoted by APG)
You can lure people by arousing their curiosity, but the best way to keep them interested is to offer them something different.
Jurgen Wolff, scriptwriter
Pussyfooting isn’t memorable. Soundbites are.
Miss Sloane, from the movie ‘Miss Sloane’
A change of perspective is worth 80 IQ points.
Alan Kay, personal computing pioneer
You need to make it clear quickly what is different and better about what you are offering.
Jurgen Wolff, script writer