The three key points of an awesome experiential campaign: you must have active, not passive engagement; it has to be live; and it must be multi-sensory.
Layne Braunstein, award-winning creative and futurist
Tag: quote
Producing excrement efficiently does not make the end product any less odious.
Lee Clow, advertising legend
As people are bombarded by never-ending streams of sales messages, creativity can act as a road block that seizes attention. Clever, emotive creative that is well-planned and well-executed can inspire audiences and motivate them to act.
Phillip Ludgate – Media Director
In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.
Tom Peters, management guru
It is not enough to be right. You have to persuade others you are right.
Jim Carroll, ex-Chairman, BBH
Ritson on the importance of ‘market orientation’
“A good marketer will… have started their training with extensive exposure to the concept of market orientation. It’s the bedrock theory of marketing and, paraphrasing somewhat, essentially points out that … Ritson on the importance of ‘market orientation’
A writer without interest of sympathy for the foibles of his fellow man is not conceivable as a writer.
Joseph Conrad
If you want to improve any aspect of marketing you need to understand how consumers think.
Phil Graves, psychology and behaviour expert
A brand is a promise of a certain kind of consistency and continuity over time
Virginia Postrel, news columnist
We have a choice as communicators. We can be clear or we can bullshit.
George Tannenbaum, Creative Director
Bite-Sized Marcomms 