You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
Bill Bernbach
Tag: quote
Google only loves you when everyone else loves you first
Wendy Piersall, new media expert
No amount of paid media will make a shit idea good
Home Agency
No-one will ever complain that you made something too easy to understand
Tim Radford, Science Editor, the Guardian newspaper
If someone else is doing something similar to what you’re doing, or looks or sounds like you, you’re both in trouble.
Vic Polkinghorne, founder – creative agency Sell!Sell!
You can have the best product in the world, but if you can’t market it it’s worth nothing
Touker Suleyman, Dragon Investor – Dragon’s Den
Leadership is getting people to do want you want them to do willingly – I also think that’s what copywriters do
Mark Budden, MBE, former bomb disposal officer (via Copy Capital 2018)
Write as little as it takes to be persuasive
David Abbott, copywriting genius
Three basic questions to kick-start the marketing briefing process
“To deliver marketing activity that stacks the odds in your favour of delivering growth, the first step is a great brief. You must challenge and work with the business to understand:
1) where your best sources of growth lie;
2) what is stopping the business from unlocking those opportunities; and
3) how will we know if we’re on the right track?”
courtesy of Stack for Business
Never use abstract nouns when concrete ones will do. If you mean “More people died” don’t say “Mortality rose.”
C.S. Lewis, author
Bite-Sized Marcomms 