A strategy that is easily copied fails fast

Dan Wallace, co-author – The Physics of Brand

The break in :-)

Resonant print ads by the Royal British Legion

british legion harry styles print ad … Resonant print ads by the Royal British Legion

Quotes

Your brand has to get noticed

If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Leo Burnett, advertising legend

Campaigns

Listerine advertising :-)

National Lottery’s Michelle

Campaigns

Classic watch advert

You don’t need to speak the language to get this

Campaigns

Simple ‘Babybel is 98% milk’ advert

Don’t advertise a mood. Invoke it. By giving someone advance warning of an emotion, you inoculate them from it.

Jay Heinrichs, paraphrased from his book ‘Thank you for arguing’