it’s helpful, in the context of marcomms effectiveness, to separate ‘liking’ from ‘wanting’ as they’re different neural pathways. It’s perfectly possible to like something yet not want it.
Phil Barden, author – decoded
Tag: marketing
You’re only going to be as good as the stuff you surround yourself with
Austin Kleon, writer and artist
This ad is brutal
The Sandy Hook Promise ‘back to school essentials’
VW print ad: the Golf R
When you try and rush something
Creative direct mail: Skoda Park-assist
Budweiser – now brewed with renewable energy
The Carlton Draught Car Chase
Want to get shared? Tap into strong emotions
Mild emotions don’t tend to go viral.
Andre Redelinghuys, Founder – Attention Labs
Bite-Sized Marcomms 