Inviting readers to reach their own conclusions is such a powerful technique. I suspect that, for many readers, this approach of leaving something to the reader’s imagination will create just as lasting an impact (possibly more so), than if they just showed a horror taking place. Kudos to the copywriter, designer and the charity behind it.
More here…
Write as little as it takes to be persuasive
David Abbott, copywriting genius
Waitrose Tuna #advertising
As long as marketers position themselves as experts in advertising, brand positioning, millennials, etc. – instead of being growth drivers – we’ll see more CMO positions disappear. The message is simple: as a marketer, stand for growth – or else.
Thomas Barta, marketing speaker & former McKinsey Partner
Bite-Sized Marcomms 