There’s a lesson in here for all marketing communicators… Bill Bernbach’s letter to the owners of Grey Advertising on Fifth Avenue where he was Creative Director. (Via ‘Letters of Note’ and @VikkiRossWrites).
Tag: marketing
Blaze your own trail
How content and brands get shared and get big
“To make popular content, it’s not enough to know your friends or your followers. It’s about knowing the friends of your friends and the followers of your followers. For something to go big, it has to be interesting to those beyond your immediate audience – the audience of your audience.”
Jure Leskovec, computer scientist, Stanford University
Fun advert by Timex :-)
Content without anything (paid) to draw attention to it, is like building Cathedrals in the desert
EffWorks
I really admire this company’s branding…
It’s both common-sense and well-grounded in behavioural science that familiar brands stand a better chance of becoming trusted and considered than unfamiliar brands. Familiarity requires that … I really admire this company’s branding…
Distribution and marketing… are the subterranean roots that push beautiful things to the surface, where audiences can see them.
Derek Thompson, Senior Editor, The Atlantic
5 helpful tips to prove the value of your B2B content marketing
Following my team winning the Content Marketing Campaign of the Year award at last year’s B2B Marketing Awards (#ShamelessHumblebrag ;-), I was delighted to be interviewed by B2B Marketing Magazine earlier this year for one of their print editions. The topic of conversation was how to prove the value of content marketing. Here are the questions and I was asked, and a quick summary of the opinions I offered… … 5 helpful tips to prove the value of your B2B content marketing
Bite-Sized Marcomms 