Tag: marketing
Absolutely no selling can ever happen if no one is paying attention. Boring is the enemy.
Derek Walker, advertising icon
Key questions for marketing leaders…
What part of our revenue engine is broken?
Do we need activity, or clarity?
Are we scaling, or testing?
Nuno Campos, marketing leader
Marketing communications better entertain or otherwise add value
We (marketers) forget that nobody’s seeking it (our advertising) out. They don’t want to see it. People fast forward through ads
Amy Ferguson, Chief Creative Officer TBWA\Chiat\Day New York (via Call to Action podcast episode 85)
McDelivery advert :-)
Customers are thinking about themselves, not your company
Don’t worry about what others are thinking about you. They’re not thinking about you. They’re thinking about themselves
Dave Trott, advertising legend
(Heard via Andrew Wilshere on the Gasp! Call to Action podcast)
Paying homage to Heinz Ketchup’s brilliant, long-running advertising
Are your marketing communications remarkable?
You have to win the internet, every day
Bryan Rhoads, senior tech marketer
‘Best practice’ is just a pleasanter way of saying ‘what all the other shitheads are doing.’
Bob Hoffman, advertising legend
Be outrageous if you want to stand out
If you want a name in fashion you’ll need millions of dollars in ads. And it’ll take years. But if you want to be recognized tomorrow, we need something outrageous.
Advertising legend George Lois’ advice to Tommy Hilfiger, when Hilfiger was a new fashion designer.
Bite-Sized Marcomms 