Tag: empathy

If no-one truly hates an idea, it’s highly likely that no-one truly loves it either

Unknown

Don’t start with what you want people to do. Start with what people want to do.

Dave Trott, advertising legend

Quotes

Marketing: think about the people, people :-)

“We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we’ve taken our eye off a more important question: how do people work?”

Rory Sutherland, creative industry legend

The customer’s perception is your reality.

Kate Zabriskie, learning & development expert

The earth has music for those who listen.

William Shakespeare

You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology.
Steve Jobs

H/T Dave Trott