Tag: empathy
People don’t give a sh*t about your marketing
If you are reading this, you are weird. You are weird because you give a sh*t about advertising. You notice when the ads you’ve made appear in front of you on the telly. You remember when your competitors’ ads pop up on Facebook … You have opinions about it … Now, it’s totally natural that you give a sh*t about advertising. Your rent or your mortgage depends on it. But that doesn’t make you any less weird. And this is a problem, because the people we are advertising to aren’t weird. They are normal. They don’t give a sh*t about advertising.
Lumen Research https://www.lumen-research.com/blog
Stunning and moving, in equal measure
Royal Ontario Museum’s human story video
Customers are thinking about themselves, not your company
Don’t worry about what others are thinking about you. They’re not thinking about you. They’re thinking about themselves
Dave Trott, advertising legend
(Heard via Andrew Wilshere on the Gasp! Call to Action podcast)
The Gift – lovely advert from McDonald’s
Marketing communications wisdom
If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.
Lee Clow, advertising legend
Your marketing output had better be interesting…
There’s no limit to the number of people who won’t watch something they don’t want to watch
Peter Fincham, Director of Television, ITV
There is nothing more interesting to us humans than ourselves … tell their stories, using their words.
Carolyn Barclay, copywriter
Innovation is less about producing something new, and more about enabling something new and important for customers
Clayton Christensen, strategy expert
Bite-Sized Marcomms 