Don’t worry about what others are thinking about you. They’re not thinking about you. They’re thinking about themselves
Dave Trott, advertising legend
(Heard via Andrew Wilshere on the Gasp! Call to Action podcast)
Tag: empathy
The Gift – lovely advert from McDonald’s
Marketing communications wisdom
If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.
Lee Clow, advertising legend
Your marketing output had better be interesting…
There’s no limit to the number of people who won’t watch something they don’t want to watch
Peter Fincham, Director of Television, ITV
There is nothing more interesting to us humans than ourselves … tell their stories, using their words.
Carolyn Barclay, copywriter
Innovation is less about producing something new, and more about enabling something new and important for customers
Clayton Christensen, strategy expert
The importance of market research
If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
A.G.Lafley – CEO, Proctor & Gamble
P&G’s classic advert: proud sponsors of mums
If no-one truly hates an idea, it’s highly likely that no-one truly loves it either
Unknown
Bite-Sized Marcomms 