The three key points of an awesome experiential campaign: you must have active, not passive engagement; it has to be live; and it must be multi-sensory.
Layne Braunstein, award-winning creative and futurist
Tag: creativity
And here’s another from the same series
Brilliant poster by a UK homeless charity
Another one-minute advertising idea for a comedy club
Yet more wonderful stuff from Apple – behind the Mac
Producing excrement efficiently does not make the end product any less odious.
Lee Clow, advertising legend
Mothercare – for parents
I like the empathy and support of UK baby-care retailer Mothercare’s advertising. Here are just some…
Ad idea for the UK’s leading First Aid Charity
Bite-Sized Marcomms 