We recently celebrated the 50th anniversary of mankind’s first landing on the moon, which reminded me of this classic ad series from Guinness. The Einstein one is my fave 🙂
Tag: creativity
Larry & Barry: a fun B2B campaign by 3M
Some of Stihl’s brilliant ads…
Advertising concept for an obesity charity
Nonconformists rule
The people we tend to describe as ‘creative’ tend to be part of a minority of challenging thinkers. The fact that they diverge from the norm is exactly what makes their minds valuable. Being different is what helps them come up with ideas that just aren’t accessible to those who live within the norm.
Dave Birss, creativity expert
Powerful ad for a children’s care charity
Great shot for a dry dog shampoo brand
I think this campaign is top notch…
… as is this assessment of why it works, by the awesome Ryan Wellman. (Follow him on twitter @Dr_Draper).
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Bill Bernbach, advertising legend

