Tag: creativity

An idea is anything that changes the selling message from mere information to persuasive communication

Suzanne Pope, advertising expert

My philosophy about advertising is rather simple. I believe in giving consumer the facts about the product and making those facts fascinating.

David Ogilvy, advertising legend

Quotes

If people can’t understand it, it’s not working

“Information design is presenting information in a structured way to effectively communicate a particular subject with clarity and efficiency.

Don’t just tell when you can show … but, in successful visualisation, seeing must lead to understanding. And, as in any other medium, it much engage, inform and inspire us.”

Graham Roberts, Senior Graphics Editor, The New York Times