Copy is a direct conversation with a consumer
Shirley Polykoff, copywriter (H/T Vikki Ross)
Tag: copywriting
A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart.
Peggy Noonan – President Reagan’s primary speechwriter
Classic line – put a tiger in your tank
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.
William Arthur Ward, writer
Quick ad campaign concept for a Dictionary Brand
Writing is a source of competitive advantage
“Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.”
Mish Slade, copywriter
Bite-Sized Marcomms 