Your marketing sucks – a B2B poem

In this post (originally published on B2B Marketing Magazine), I dedicate a poem to my fellow B2B marketers. It’s a poem about avoiding publishing marketing content that totally sucks. I’ll get to it in about three minutes, but first I thought I’d share with you the disappointing B2B marketing circumstances that inspired me to write it. I have a sneaking suspicion the scenario will be all too familiar to you… Your marketing sucks – a B2B poem

Never use abstract nouns when concrete ones will do. If you mean “More people died” don’t say “Mortality rose.”

C.S. Lewis, author