First, say it straight. Then say it great.
Luke Sullivan, advertising legend
First, say it straight. Then say it great.
Luke Sullivan, advertising legend
Everything’s better on the beach – Sally
There is nothing more interesting to us humans than ourselves … tell their stories, using their words.
Carolyn Barclay, copywriter
Advertising is salesmanship in print
John E Kennedy, copywriter

I’m conscious this will probably only make sense to English language speakers that just happen to be Bon Jovi fans… but if you fall into that group, then this is pretty funny once to spot it 😂