My fave piece of marketing communications from this week… Hell or Habito

The first job of marketing communications is to get noticed. To stand out from the crowd and to earn attention for our brands. Here’s an amazing example of that. It may not be to everyone’s taste, but when was the last time you saw a credible consumer mortgage provider look like this? It’s completely unmissable on billboards across London this week. I really admire their bravery and creativity 🙂

Check it out, including the video… My fave piece of marketing communications from this week… Hell or Habito

Are you playing with the right marketing toys?

Welcome to the latest in a series of blog posts that tenuously link topical marketing issues to classic movies (e.g. see this past B2B marketing take on Bridget Jones). In this tongue-in-cheek tale (originally posted on B2B Marketing Magazine) I tackle the importance of both short-term and long-term thinking in B2B marketing, while paying homage to the Pixar masterpiece Toy Story. And at the end I’ll explain why I believe long-term brand building holds a key to the success of Account-Based Marketing (ABM) and other sales activation tactics… Are you playing with the right marketing toys?

Leadership is getting people to do want you want them to do willingly – I also think that’s what copywriters do

Mark Budden, MBE, former bomb disposal officer (via Copy Capital 2018)