There’s only one not-so-secret formula that I know: do good work and share it with people.

Austin Kleon, writer and artist

Marketing is a battle of perceptions, not products.

Al Ries & Jack Trout, renowned marketing strategists

Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still

Richard Shotton, author – The Choice Factory

Love this, from Tom Fishburne

I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox

Getting your product known isn’t the answer. Getting it wanted is the answer.

Bill Bernbach, advertising legend

Loving Ikea’s new UK Xmas ad

Salience

Noun. The quality of being particularly noticeable or important; prominence.

A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.

Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.

Rory Sutherland, Vice Chairman – Ogilvy