A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.
Tag: branding
Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.
Rory Sutherland, Vice Chairman – Ogilvy
Classic Guinness ads
We recently celebrated the 50th anniversary of mankind’s first landing on the moon, which reminded me of this classic ad series from Guinness. The Einstein one is my fave 🙂
Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?
Lee Clow, Chairman – TBWA\Worldwide
Another one of bookstore Waterstones’ brilliant ads
A lovely ad from UK bookshop chain Waterstones
Must-watch Ritson – back to the basics of marketing
Most people don’t know your brand exists… what that tells you is you need to set fire to shit. You’ve got to break eggs if you want to get anywhere.
Professor Mark Ritson
Bite-Sized Marcomms 