Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.

Rory Sutherland, Vice Chairman – Ogilvy

Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?

Lee Clow, Chairman – TBWA\Worldwide

Most people don’t know your brand exists… what that tells you is you need to set fire to shit. You’ve got to break eggs if you want to get anywhere.

Professor Mark Ritson