There’s only one not-so-secret formula that I know: do good work and share it with people.

Austin Kleon, writer and artist

Marketing is a battle of perceptions, not products.

Al Ries & Jack Trout, renowned marketing strategists

Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still

Richard Shotton, author – The Choice Factory

Getting your product known isn’t the answer. Getting it wanted is the answer.

Bill Bernbach, advertising legend

Salience

Noun. The quality of being particularly noticeable or important; prominence.

Dramatic packaging

A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.