There’s only one not-so-secret formula that I know: do good work and share it with people.
Austin Kleon, writer and artist
Marketing is a battle of perceptions, not products.
Al Ries & Jack Trout, renowned marketing strategists
Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still
Richard Shotton, author – The Choice Factory
I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox
Getting your product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach, advertising legend
Noun. The quality of being particularly noticeable or important; prominence.
A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.