A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.
Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.
Rory Sutherland, Vice Chairman – Ogilvy
We recently celebrated the 50th anniversary of mankind’s first landing on the moon, which reminded me of this classic ad series from Guinness. The Einstein one is my fave 🙂
Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?
Lee Clow, Chairman – TBWA\Worldwide