Stunning artwork and branding, from Magnum

Check out the gorgeous campaign… ~~… Stunning artwork and branding, from Magnum~~

Mailchimp your marketing :-)

A really nice example of a B2B brand-building marketing campaign. It’s fun, shows the product benefits, and gets the brand name out there repeatedly.

Quotes

Be outrageous if you want to stand out

If you want a name in fashion you’ll need millions of dollars in ads. And it’ll take years. But if you want to be recognized tomorrow, we need something outrageous.

Advertising legend George Lois’ advice to Tommy Hilfiger, when Hilfiger was a new fashion designer.

A brand without trust is just a product, and a product can be replaced

Keith Weed, CMO, Unilever

Campaigns

There’s never been a water brand or marketing campaign like this one!

Introducing Liquid Death. (This unique approach made the brand one of the fastest growing in its category).

Quotes

Ritson on Brand Positioning

“There are only two brand goals: 1) do you know I exist? I want 100% of my target audience to know I exist; … and 2) what do I want to mean and stand for to those customers that know I exist?

What do you want your customer to think about when they think about your brand? I’ll give you three things. Pick three things. That’s your positioning.”

Professor Mark Ritson

Campaigns copywriting