Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness
Tag: b2b
Love this, from Tom Fishburne
I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox
The importance of creativity in B2B marketing
I was delighted to be have been interviewed for this Raconteur report on the future of B2B marketing, which was published in July 2019 by The Times of London. My message? Creativity is … The importance of creativity in B2B marketing
Larry & Barry: a fun B2B campaign by 3M
Yoda the Marketer says: be brave fellow marketers
My first ever podcast
I was delighted to be invited to join B2B Marketing Magazine’s first ever podcast, to talk about the importance of creativity. For posterity, here’s the link… (I’m the middle speaker!)…
A core argument for listening to customers
“The role of a sales person as a provider of information – as a walking, talking brochure – is obsolete. Your true competitive advantage is to be a collector of information. The only way to succeed is to know your buyer better. Not just what is posted on their company website or LinkedIn page, but their hopes, their vision, their fears. The things they reveal only to people they trust. And the only way to get that deep knowledge is by asking the right questions in the right way.”
Paul Cherry, sales effectiveness lecturer
