All else being equal, people do business with people they like
Jeffrey Gitomer, author – The Little Red Book of Selling
Tag: b2b
Writing is a source of competitive advantage
“Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.”
Mish Slade, copywriter
Classic marketing tweet
Relevant, distinctive & true. B2B value propositions…
“A proposition is the answer to the question ‘give me one good reason why I should buy your product’ … A good proposition has three factors: 1) relevance to your target audience; 2) it’s got to be distinctive from what the competition are saying; and 3) it’s got to be demonstrably true. It’s about understanding your customer, your competitor and your product.”
Simon Hayhurst, Coleman Parkes B2B Research
Actually be different, not the same
Preach 👏🏻
For posterity, a B2B marketing podcast I recorded last year
p.s. you can legit call me a fanboy, but … For posterity, a B2B marketing podcast I recorded last year
The top 10 factors driving marketing communications effectiveness
Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness
Love this, from Tom Fishburne
I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox
The importance of creativity in B2B marketing
I was delighted to be have been interviewed for this Raconteur report on the future of B2B marketing, which was published in July 2019 by The Times of London. My message? Creativity is … The importance of creativity in B2B marketing
Bite-Sized Marcomms 