I think this campaign is powerful


Inviting readers to reach their own conclusions is such a powerful technique. I suspect that, for many readers, this approach of leaving something to the reader’s imagination will create just as lasting an impact (possibly more so), than if they just showed a horror taking place. Kudos to the copywriter, designer and the charity behind it.

More here…

I think this campaign is powerful

Advertising idea for an organisation that helps young people get a career in construction

Write as little as it takes to be persuasive

David Abbott, copywriting genius