Write as little as it takes to be persuasive

David Abbott, copywriting genius

Advertising

Advertising concept for a city running club

Campaigns

A classic example of ‘show, don’t tell’ in advertising

Waitrose Tuna #advertising

Campaigns

I love this beautiful ad by Ogilvy for Japanese radio station Tokyo FM

Campaigns

Nice ad execution by a boat engine brand

Campaigns copywriting

I admire the powerful copywriting in this classic advert

Advertising

Quick advertising idea for a running shoe brand

Campaigns

Don’t look back… a very different way of advertising a rear-view camera

Campaigns

A nice campaign from Dulux – the Let’s Colour Project

Campaigns

That’s how you do a ‘pricing’ advert :-)