You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
A while ago I shared five highly recommended articles for fellow B2B marketers. I know a few people found them useful, so I thought I’d share five more. Covering topics such as persuasion and copywriting, I’m certain they will help you to improve your B2B marketing skills and outputs. Enjoy 🙂 … 5 more recommended reads for fellow B2B marketers