Ballsy campaign!

One of the bravest campaigns I’ve seen in a while – online security brand Kaspersky wanted to dramatise how exposed we feel without connectivity. Punchy stuff!

People don’t want nails – they want to hang their picture on a wall

Giles Edwards, Managing Director – Gasp

Getting your product known isn’t the answer. Getting it wanted is the answer.

Bill Bernbach, advertising legend

If everyone thinks the same way, everyone will get stuck in the same place

Scott Page, Complexity Scientist