Tag: Advertising
Resonant print ads by the Royal British Legion
National Lottery’s Michelle
Classic watch advert
You don’t need to speak the language to get this
Simple ‘Babybel is 98% milk’ advert
Don’t advertise a mood. Invoke it. By giving someone advance warning of an emotion, you inoculate them from it.
Jay Heinrichs, paraphrased from his book ‘Thank you for arguing’
