… as is this assessment of why it works, by the awesome Ryan Wellman. (Follow him on twitter @Dr_Draper).
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Bill Bernbach, advertising legend
Eye-catching, and fairly bold, ad campaign from mobile telecommunications operator Movistar, reminding us to switch off our phones from time to time…
Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?
Lee Clow, Chairman – TBWA\Worldwide