In advertising, we don’t buy attention. We simply buy the right to earn people’s attention.
Mike Follett, Managing Director – Lumen Research
In advertising, we don’t buy attention. We simply buy the right to earn people’s attention.
Mike Follett, Managing Director – Lumen Research
An idea is anything that changes the selling message from mere information to persuasive communication
Suzanne Pope, advertising expert
From Soesman language school