Today, most products and services are bought, not sold. Branding greatly facilitates this process. Branding ‘pre-sells’ the product or service to the user.
Al & Laura Ries, marketing strategists
Be so good they can’t ignore you
Steve Martin, actor and comedian
The winter olympics has started – here’s a quick advertising idea for a ski brand
Powerful
An advertising concept for a dummy brand
A rough advertising idea for a clean air charity
I love this recent ad campaign from Michelin tyres
Brands are becoming increasingly alike and, as a result, failing in their primary objective to simplify choice through relevant distinctiveness.
Gareth Kay, Co-Founder, Chapter
Make your customer the hero of your stories
Ann Handley, marketing commentator
Bite-Sized Marcomms 