Why not go out on a limb? That’s where the fruit is

Mark Twain

I always thought this ad was brilliant

I adore this ad. If I had a top ten list of ads, this would be on it. It’s an eye-catching visual, it dramatises the ‘light’ message in a powerful way, it’s singular in focus, and it’s memorable. It’s a classic example of ‘a picture speaks a thousand words’. Bravo Diet Coke. Bravo the team that created it.

Take risks. If you win, you will be happy. If you lose, you will be wise.