Nike is the industry Goliath, but it will only succeed by thinking and acting like the industry David

Phil Knight, Co-Founder – Nike

Better products don’t win. Better perceptions tend to be the winners. Truth will not out unless it has some help along the way.

Jack Trout, renowned brand expert

The greater the similarity between products, the less part reason plays in brand selection.

David Ogilvy, advertising legend

I can remember advertising lines from thirty years ago, but can’t remember my own pin number sometimes

We Are Sell Sell