I promised when I set this blog up that I’d share a few tricks that you might be able to apply, tomorrow, to your B2B marketing work. Some of you may be using this technique regularly already but, if not, this is one of my fave tricks when writing sales presentations or other marketing literature… … Nail your rivals: I think this marketing trick is B2Brilliant
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
I saw Professor Mark Ritson tweeting about this. It was true 40 years ago, and it’s still true now. Amazing.