If a brand fails to differentiate, customers have no basis for choosing it over others.
David Aaker, Professor Emeritus, UC Berkeley
Shit delivered at the speed of light is still shit
David Abbott, advertising legend
Unforgettable, but you can see why it was banned from TV
Marketers should never lose touch with a customer’s reality
I’m a huge fan of Bob Hoffman – aka The Ad Contrarian. Here’s just one of the provocatively-put, but in my opinion helpful, reminders he has for us marketers … Marketers should never lose touch with a customer’s reality
Getting a product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach, advertising legend
Paying homage to the Chips – 11 brilliantly creative adverts
The Chip Shop Awards – probably the world’s most raw celebration of pure advertising creativity – are coming up soon. (You can read why they’re called the Chip Shop Awards here). I’m proud to have won a few commendations in the past few years, but I’ve not (yet) picked up a coveted ‘chip’. I’ll keep trying, but in the meantime, here are just a few examples of the fun, provocative or inspirational ideas on show…
… Paying homage to the Chips – 11 brilliantly creative adverts
I love this subtle ad from Snickers – bravo!
We don’t have to win. We just have to make you lose.
Maurice Saatchi, co-founder, Saatchi & Saatchi
Another ad idea for a cyberbullying charity
For disclosure, this ad is based upon a similar ‘weapon’ idea that my team ran some years ago for a campaign at Getty Images, when I was Marketing Director there. (The campaign was featured in the magazine Creative Review, which the creative team and I were very proud of at the time). I just thought it might also be a nice idea for an anti-bullying charity – a cause I feel strongly about.
Bite-Sized Marcomms 