Fun without sell will get you nowhere, but sell without fun tends to become obnoxious.
Leo Burnett, advertising legend
Fun without sell will get you nowhere, but sell without fun tends to become obnoxious.
Leo Burnett, advertising legend
Remember that the reader’s attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.
John Caples, copywriting legend
Make it simple, but significant
Don Draper, Mad Man

A few more here … An advertising campaign idea for a hair restoration brand