Welcome to the latest instalment of B2B marketing ‘the movie’, in which I tenuously link topical B2B issues to classic movies. While some of my past instalments have been entirely lighthearted (see The Life of B2Brian or Bridget Bones’s To-Do List, for example), this one has somewhat of an ominous edge… … B2B marketing – the movie – part 6: Datapocalypto

