Out of mind, out of business
Al Ries & Jack Trout, founders of positioning theory
Nice ad for a domestic bleach brand
Brutal… the unicef furniture store
I saw Dave Trott tweet about this brilliant political commercial
Rough advertising concept for a hand dryer brand
Advertising idea for ‘Nerf Guns’
If you don’t have a point of difference, you’d better have a low price.
Jack Trout, brand expert
Quick advertising idea for the English National Opera
Bite-Sized Marcomms 